(from the article `aerospace industry`) Initiation of the product development process differs between the military and commercial sectors. In the United States the defense services normally ...
Product development:
The first stage within the product life cycle, before a good is produced for sale. Market research may have been undertaken prior to or during the design of the good. Models, mock-ups, or samples...
Product development is a broad field of endeavor dealing with the design, creation, and marketing of new products. Sometimes referred to as new product development (NPD), the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market.
[n] - improving an existing product or developing new kinds of products
selling new or improved products into existing markets.
noun improving an existing product or developing new kinds of products